WHO’S AFRAID OF THE ASIAN TIGERS? The Asian giants are moving into Europe on a massive scale. Risks and opportunities
- Wednesday, October 10, 2018
- 16:30 - 17:30
- Innovation Arena - South Hall
- Andrea Ghizzoni Italy Country Director, Tencent
For years, we have been monitoring what is happening in Asia as a phenomenon to be discovered and discussed. Perhaps we have only now realised that Asian giants have for some time been gaining significant market share in the European tourism sector. The media, too busy debating the growth of tourism flows from Asia to Europe, has perhaps somewhat overlooked this aspect. We will seek to understand what moves they are making, through the visions and perspectives of the main leaders.
Interview: Giancarlo Carniani - Mirko Lalli
- Innovation Arena