• Wednesday, October 10, 2018
  • 12:00 - 13:00
  • Memo
  • Beach & Camping Arena - Pav. B5/D5
  • Massimo Feruzzi CEO di JFC tourism & management

50 minutes to find out the latest data on the growth of “glamping”: a phenomenon that this year, has literally exploded and which is involving an increasing number of hospitality companies, not just those operating in the outdoor sector. In addition, the evolution of the offer is also pushing forward some sensational, original and unusual forms of accommodation. Feruzzi presents updated data on these tourism offers, covering the main trends, markets and targets, the level of internationalisation and the economic figures, as well as illustrating the various “types” of unconventional accommodation.

Finally, suggestions and stimuli are provided to improve company strategies and competitiveness, supported by surveys and research conducted especially for SIA 2018.