• Wednesday, October 10, 2018
  • 16:30 - 17:30
  • Memo
  • Food & Beverage Arena - Pav. A2
  • Giacomo Belotti

Breakfast is today a powerful marketing tool to be used to boost customer loyalty. Experience is key, but how can we make it a "memorable" experience for the guest? This workshop tackles the two hot topics on this issue, visual marketing and human resources.


  • Which breakfast formulae work best and why
  • Transforming breakfast into a great customer experience
  • Five errors to avoid to improve breakfast marketing
  • Why train the team in visual merchandising rules
  • Display strategies to be used on the buffet
  • Practical case analysis

Targets: Hotel owners and managers, hotel chains, tourism villages, accommodation consortia