Programme

This seminar will guide you through the complicated regulations that every accommodation company must comply with.
The new regulations on privacy have radically changed our approach to user data, and the GDPR necessitates a review of the ways in which these data are processed, both online and offline.
This seminar will analyse a number of concrete cases for its correct application, with reference to the facility’s website, social profiles and marketing strategies. It will highlight the most common mistakes and the most appropriate strategies to adopt in order to avoid even the most serious ones.