Online Ticket
  • Friday, October 12, 2018
  • 10:30 - 11:30
  • Memo
  • Management & Wellness Arena - Pav. B1
  • Stefania Corbelli Expert in Web Marketing and Social Media Marketing and Operations Manager of Gp.Studios

How effective are your e-mail marketing campaigns? In this workshop, you will learn about the practical tools to measure the results of communication activities, assess the quality of your contact database and make improvements to attract the attention of as many users as possible.


  • Market scenarios
  • Knowing your target to achieve your objective
  • Choosing a style to be different and recognisable
  • Sales targets: how to set and monitor them
  • Statistics: how to read and interpret them
  • Measuring ROI in terms of conversions
  • Five pieces of advice to improve campaigns
  • Successful case studies

Targets: Hotel owners and managers, hotel chains, tourism villages, accommodation consortia.