Shopping Tourism Destination. Essential to the destination mix
- Friday, October 13, 2017
- 12:00 - 13:00
- Red Room - South Hall
Shopping is becoming an increasingly relevant component of the tourism value chain. Shopping has converted into a determinant factor affecting destination choice, an important component of the overall travel experience and, in some cases the prime travel motivation.
Destinations have thus an immense opportunity to leverage this new market trend by developing authentic and unique shopping experiences that add value to their touristic offer while reinforcing, and even, defining their tourism brand and positioning.
Speakers: Arcus Real Estate, Union Pay, Ventana Group and Premier Tax Free
- Destination marketing
- Exhibitors' Conferences