Programme
  • Thursday, October 12, 2017
  • 12:00 - 13:00
  • Memo
  • SIA Technology&Management Arena - Pav.B1
  • Stefania Corbelli GP Studios

This seminar focuses on practicalities and useful tips, providing an overview of the operational tools used in hotels to speak to their targets, involve existing and potential customers, and above all how to measure and assess actions in a web environment. A plethora of real examples is taken from hotels that we monitor continuously on the Italian market.

Topics:

  • the current environment
  • how to interpret the main data and indices to get your bearings
  • knowing your public
  • what to tell your target and how
  • how to impose your strategy with the three tools available
  • setting sales targets
  • measuring the range of actions and the return in conversions, leads and sales
  • analysis of case studies
  • DIY or copy-me advice