Time	Event	Category	Room
Time	Event	Category	Room
10:00 11:00	Disintermediation: istructions for use	Distribution - Exhibitors' Conferences	TTG Travel Agent's Arena - Pav. A5
10:30 11:30	Opening Ceremony where the Minister of Cultural Heritage and Tourism, Hon. Dario Franceschini will be present	Opening Ceremony	Sisto Neri 1 - South Hall
11:00 12:00	In the customer’s head 1 - The Psychology of the Tourist: dreams, expectations and disappointments of today’s tourist.	Neuromarketing - Conference	TTG Travel Agent's Arena - Pav. A5
11:00 12:00	The Promotion of the Genius Loci of the Italian villages: tourist experiences and stories of the Territory	Destination marketing - Conference	TTG Forum - Pav. A2
11:00 12:00	Visual marketing as a digital resource for small businesses	Digital Marketing - Conference	TTG Next 2 - Pav. C1
12:00 12:30	High Noon	Management - Interview	TTG Forum - Pav. A2
12:00 13:00	The five rules for the 6,000 agencies that will survive	Distribution - Conference	TTG Travel Agent's Arena - Pav. A5
12:00 13:00	Future4Tourism: what is the future of holidays?	Product - Exhibitors' Conferences	Diotallevi 1 Room - South Hall
12:30 13:30	H2H: focus on the individual … six months later. Network and incoming evolutions and developments	Distribution - Exhibitors' Conferences	Ravezzi 2 Room - South Hall
12:30 13:30	Moldova: a new tourist destination to discover and tell	Destination marketing - Exhibitors' Conferences	Diotallevi 2 Room - South Hall
13:00 14:00	Coop and Robintur present the Integrated Network	Distribution - Exhibitors' Conferences	TTG Travel Agent's Arena - Pav. A5
13:00 14:00	Google, website, revenue, OTA, social brand reputation. How do I use them to best ensure the maximum occupancy of my hotel?	Digital Marketing - Exhibitors' Conferences	TTG Next 2 - Pav. C1
13:00 14:00	Hearth, a territory's showcase. An exclusive presentation of the new B2C platform focusing on the development of the territory and its small-medium sized enterprises (SMEs), as well as the historical, cultural and touristic promotion	Digital Marketing - Exhibitors' Conferences	TTG Next Main Hall - Pav. C1
13:00 14:00	Presentation of the new series “Cycling Tourism in Italy” of the Polaris publishing house and the Survey (national preview) of the cycling Industry in Italy explained by the Institute of influential Surveys and Opinions	Product - Exhibitors' Conferences	TTG Forum - Pav. A2
13:30 14:30	New prospects in hotel loyalty	Product - Exhibitors' Conferences	Diotallevi 1 Room - South Hall
14:00 15:00	Travel insurance, from a simple ancillary service to a source of incremental revenues for the start-ups of the tourism world	Distribution - Conference	TTG Next 2 - Pav. C1
14:00 15:00	Product innovation 1 - Wedding Tourism and Film Tourism: what value and prospects for the national travel industry?	Product - Conference	TTG Forum - Pav. A2
14:00 15:00	The New Era of Revenue Management	Management -	TTG Next Main Hall - Pav. C1
14:00 16:00	Travelport: the power of the platform	Distribution - Exhibitors' Conferences	Ravezzi 2 Room - South Hall
15:00 16:00	Business Travel, a desirable product for travel agents	Business Travel - Conference	TTG Travel Agent's Arena - Pav. A5
15:00 16:00	Expedia: Revolutionize the travel industry with the power of technology for hotels	Product - Exhibitors' Conferences	TTG Next 2 - Pav. C1
15:00 16:00	Over tourism and the battle for the development of sustainable tourism. How to improve the coexistence of tourists and locals with ideas, evolutionary projects and urban transformation	Product - Conference	TTG Next Main Hall - Pav. C1
15:00 16:00	Quiet please, Italy is speaking. What to say and what not to say to advertise product Italy effectively	Destination marketing - Conference	TTG Forum - Pav. A2
15:00 16:00	AS Roma & Best Union: The sport destination in Rome – the winning combination to offer the tourist a match day experience integrated with the main attractions of the capital and an unrivalled visit to the Olympic Stadium and the Marble Stadium	Destination marketing - Exhibitors' Conferences	Diotallevi 1 Room - South Hall
15:30 18:00	A new narrative for Italy. From the foreign press to experiential tourism websites	Destination marketing - Conference	Cedro Room - West Hall
16:00 17:00	Invisible payment: no card, no paper, all digital	Digital Marketing - Conference	TTG Travel Agent's Arena - Pav. A5
16:00 18:00	Italy, Digital Destination 2017 – Second Awards for Italy’s Regions	Destination marketing - Conference	TTG Next Main Hall - Pav. C1
16:30 17:30	“New era of Turkish inbound tourism” – What motivates and prompts Italian tourists to choose Turkey as a destination and what discourages them	Destination marketing - Exhibitors' Conferences	Diotallevi 1 Room - South Hall
16:30 17:30	Marcegaglia Hotels & Resorts – Presentation of the hotel chain	Product - Exhibitors' Conferences	Ravezzi 2 Room - South Hall
17:00 18:00	In the customer’s head 2 - The Psychology of the Tourist: the perception of holidays and travel in the technological age	Neuromarketing - Conference	TTG Travel Agent's Arena - Pav. A5
17:00 18:00	Digital Food Tourism, "New" Journey to Success	Digital Marketing - Conference	TTG Next 2 - Pav. C1

Time	Event	Category	Room
Time	Event	Category	Room
09:30 10:30	The Grand Wine Tour: a mark of excellence in hospitality distinguishing Italian wineries. The luxury proposals in partnership with Musement digital tour operator	Product - Exhibitors' Conferences	Diotallevi 1 Room - South Hall
10:00 11:00	Tourist locations: New rules and new scenarios. What are the implications?	Product - Exhibitors' Conferences	Cedro Room - West Hall
10:00 11:00	Working with Chinese operators and visitors: market insight from European and Italian perspectives	Destination marketing - Exhibitors' Conferences	TTG Forum - Pav. A2
10:00 12:00	Project of excellence - Innovative cultural tourism experiences: royal residences, villas, castles and historic gardens	Product - Exhibitors' Conferences	Diotallevi 2 Room - South Hall
10:00 13:00	Trends, performance and innovation: scientific research for destinations undergoing transition	Product - Exhibitors' Conferences	Mimosa 1 Room - Pav. B6
10:00 14:00	Digital Innovation in Tourism Survey 2017	Digital Marketing - Conference	TTG Next Main Hall - Pav. C1
10:30 11:30	Morocco in a click: how to book tours, hotels, excursions, car rentals online from the Monarch Travel website	Destination marketing - Exhibitors' Conferences	Red Room - South Hall
10:30 11:30	Focus on the Digital World and digital marketing techniques: New tools for travel agents	Digital Marketing - Exhibitors' Conferences	Abete Room - West Hall
11:00 12:00	What package holidays will be like in 2018. Analysis of the new EU Directive	Distribution - Conference	TTG Travel Agent's Arena - Pav. A5
11:00 12:00	Storytelling for Local Marketing	Digital Marketing - Conference	TTG Next 2 - Pav. C1
11:00 12:00	B2Book.net, the new portal for tourism accommodation. A revolution in the holiday houses market	Product - Exhibitors' Conferences	Diotallevi 1 Room - South Hall
11:00 12:00	The evolution of Homo turisticus: multimedia conference on virtual reality and tourism.	Neuromarketing - Conference	TTG Forum - Pav. A2
11:00 12:30	New Travel Package Guidelines: opportunities for many but not for all	Product - Exhibitors' Conferences	Cedro Room - West Hall
11:00 13:00	The National Tourist Office Chinese in Italy presents “China Study Tour” in in collaboration with Confucius Institute, Jili Tour and AirChina	Destination marketing - Exhibitors' Conferences	Ravezzi 1 Room - South Hall
12:00 12:30	High Noon	Management - Interview	TTG Forum - Pav. A2
12:00 13:00	Shopping Tourism Destination. Essential to the destination mix	Destination marketing - Exhibitors' Conferences	Red Room - South Hall
12:00 13:00	Do you know your client’s biostructure? The Structogram method and its practical applications to tourism	Neuromarketing - Conference	TTG Travel Agent's Arena - Pav. A5
12:00 13:00	Influencer Marketing between strategy and spontaneity	Digital Marketing - Conference	TTG Next 2 - Pav. C1
12:30 13:30	French group Mister Room – international hotel offer open to the Italian market with a proposal reserved for professional B2B operators	Management - Exhibitors' Conferences	Diotallevi 2 Room - South Hall
12:30 14:00	Assoviaggi Board of Directors (Reserved and by invitation)	Product - Exhibitors' Conferences	Cedro Room - West Hall
12:30 14:00	Destination Malta Academy - The new training portal for travel agents	Destination marketing - Exhibitors' Conferences	Diotallevi 1 Room - South Hall
13:00 14:00	Itineraries in the Green Heart of Italy	Destination marketing - Exhibitors' Conferences	TTG Forum - Pav. A2
13:00 14:00	The guarantee for insolvency a year later: the scenario of the guarantee funds	Distribution - Exhibitors' Conferences	TTG Travel Agent's Arena - Pav. A5
13:30 14:30	Moldavia or Moldova? There is a new tourist destination in Europe	Destination marketing - Exhibitors' Conferences	Ravezzi 1 Room - South Hall
14:00 15:00	This is how Technology and Design will save travel agencies	-	TTG Next 2 - Pav. C1
14:00 15:00	Armenia: testimony to a millennial civilization	Destination marketing - Exhibitors' Conferences	TTG Travel Agent's Arena - Pav. A5
14:00 15:00	Product innovation 2 - Taste Tourism and Glamping: what value and prospects for the national travel industry?	Product - Conference	TTG Forum - Pav. A2
14:00 17:00	Best practices for tourism in the regions	Product - Round table	Diotallevi 2 Room - South Hall
14:30 16:00	Shopping & Tourism, five destinations in the Land of Fashion Network	Destination marketing - Exhibitors' Conferences	Abete Room - West Hall
14:30 16:30	Tourism and Innovation: the new superior techniques to develop the tourism sector	Product - Exhibitors' Conferences	Diotallevi 1 Room - South Hall
15:00 16:00	Call when you get there: Paolo Ruffini Talk Show on tourism and technology	Digital Marketing - Conference	TTG Forum - Pav. A2
15:00 16:00	The new dimension of Experiential Destinations	Digital Marketing - Exhibitors' Conferences	Ravezzi 1 Room - South Hall
15:00 16:00	The digital tourist is zapping! Does the offer change the programs?	Digital Marketing - Conference	TTG Next Main Hall - Pav. C1
15:00 16:00	The five rules for the 6,000 agencies that will survive	Distribution - Conference	TTG Travel Agent's Arena - Pav. A5
15:00 18:00	Scattered Hotels as a new national tourist offer	Product - Exhibitors' Conferences	Sisto Neri 2 Room - South Hall
16:00 17:00	Objective profit: mission (im)possible?	Distribution - Exhibitors' Conferences	TTG Next 2 - Pav. C1
16:00 17:00	Wedding Destination: what is and how to manage the new market	Destination marketing - Conference	TTG Forum - Pav. A2
16:00 17:00	In the customer’s head 3 - Do you know your customer’s biostructure?	Neuromarketing - Conference	TTG Travel Agent's Arena - Pav. A5
16:00 17:50	#BeTheNext	Digital Marketing - Conference	TTG Next Main Hall - Pav. C1
16:30 17:30	Destinations and business networks. Presentation of the first development model shared for the destination Italy. Objectives and operational tools.	Product - Exhibitors' Conferences	Ravezzi 1 Room - South Hall

Time	Event	Category	Room
Time	Event	Category	Room
09:30 10:30	The evolution of Homo turisticus: multimedia conference on virtual reality and tourism.	Neuromarketing - Conference	TTG Forum - Pav. A2
09:30 10:30	Italy, Digital Destination 2017 – Second Awards for Italy’s Regions	Destination marketing - Conference	TTG Next Main Hall - Pav. C1
09:30 10:30	What package holidays will be like in 2018. Analysis of the new EU Directive	Distribution - Conference	TTG Travel Agent's Arena - Pav. A5
10:00 11:00	Digital Innovation in Tourism Survey 2017	Digital Marketing - Conference	TTG Next Main Hall - Pav. C1
10:30 11:30	In the customer’s head 1 - The Psychology of the Tourist: dreams, expectations and disappointments of today’s tourist.	Neuromarketing - Conference	TTG Travel Agent's Arena - Pav. A5
10:30 11:30	Product innovation 1 - Wedding Tourism and Film Tourism: what value and prospects for the national travel industry?	Product - Conference	TTG Forum - Pav. A2
11:30 12:30	Product innovation 2 - Taste Tourism and Glamping: what value and prospects for the national travel industry?	Product - Conference	TTG Forum - Pav. A2
11:30 12:30	Over tourism and the battle for the development of sustainable tourism. How to improve the coexistence of tourists and locals with ideas, evolutionary projects and urban transformation	Product - Conference	TTG Next Main Hall - Pav. C1
12:30 13:00	High Noon	Management - Interview	TTG Forum - Pav. A2
12:30 13:30	Business Travel, a desirable product for travel agents	Business Travel - Conference	TTG Travel Agent's Arena - Pav. A5
12:30 13:30	The digital tourist is zapping! Does the offer change the programs?	Digital Marketing - Conference	TTG Next Main Hall - Pav. C1
13:00 13:30	High Noon	Management - Interview	TTG Forum - Pav. A2
13:30 14:30	Quiet please, Italy is speaking. What to say and what not to say to advertise product Italy effectively	Destination marketing - Conference	TTG Forum - Pav. A2
13:30 14:30	The five rules for the 6,000 agencies that will survive	Distribution - Conference	TTG Travel Agent's Arena - Pav. A5
13:30 14:50	#BeTheNext	Digital Marketing - Conference	TTG Next Main Hall - Pav. C1
14:30 15:30	In the customer’s head 2 - The Psychology of the Tourist: the perception of holidays and travel in the technological age	Neuromarketing - Conference	TTG Travel Agent's Arena - Pav. A5
15:00 16:00	Call when you get there: Paolo Ruffini Talk Show on tourism and technology	Digital Marketing - Conference	TTG Forum - Pav. A2