Product diversification and digital distribution: optimising destination capacity and unlocking market potential
- Wednesday, October 10, 2018
- 15:00 - 16:00
- Italy Arena - Pav. A5
- Fabio Badolato Ceo & Founder GT Revenue
- Paolo Fatone Regional Director Central, Southern Europe & Middle East, Tiqets.com
- Sofie Jensen Head of Operations and Destination Engagement, ETOA
Group travel and FIT business are looking for product diversification and improvements to distribution so they can plan ahead with more confidence, improve service, offer new inclusions, and develop new relationships across the SME-dominated hotel sector in Italy.
Destinations are learning how digital services can encourage visitors to explore more widely and discover less well-known attractions.
This panel will explore current challenges and recent market developments.
Sofie Jensen, Head of Operations and Destination Engagement, ETOA
II.Destination management and visitor experience
Paola Pacchiana, Business Developer Italy, Europass
Luca Stevanato, Web & Marketing Manager, Ve.La S.p.A.
III.Finding your market and improving distribution: attractions and hotels
Paolo Fatone, Regional Director Central, Southern Europe & Middle East, Tiqets.com
Fabio Badolato, CEO & Founder, GT Revenue
V.Thank you & Closure
- Italy Arena