Special initiatives

The world of breakfast has changed profoundly and is increasingly a calling card that accommodation facilities and restaurants can use to attract and retain loyal customers. For this reason, we have created a trend area that shows visitors how breakfast has developed and will develop in future.

The area will showcase both furnishings (tables, chairs, etc.) and mise en place (tablecloths, cups, glasses, cutlery, etc.) in order to illustrate how the equipment in breakfast rooms is developing, within the three different types of mise en place: LIGHT, REGULAR, BOLD.

This installation will provide tasting and show cooking that will present products and equipment for a “Breakfast made in Italy”.

The project is coordinated by trends expert Roberto Corbelli, and supervised by architect Giovanni Tommaso Garattoni, a recent winner of the Compasso d’Oro award.

This project also offers the opportunity to connect to a project of the Ministry of Economic Development, ICE – Italian Trade Agency and CNA (National Confederation of Craftsmen and Small and Medium-sized Companies) entitled BREAKFAST MADE IN ITALY, which will unfold in two phases.

Are you an exhibitor at SIA Guest and do you wish to take part in Breakfast made in Italy? Contact us

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