Events
  • Thursday, October 12, 2017
  • 14:00 - 15:00
  • Memo
  • TTG Forum - Pav. A2
  • Massimo Feruzzi CEO of JFC tourism & management
  • Andrea Naar Alba CEO of WED Couture and Italian weddings & events in London, founder of Italy Inspires
  • Emanuela Zaccherini Production manager and location manager in the film industry
  • Saturday, October 14, 2017
  • 10:30 - 11:30
  • Memo
  • TTG Forum - Pav. A2
  • Massimo Feruzzi CEO of JFC tourism & management
  • Andrea Naar Alba CEO of WED Couture and Italian weddings & events in London, founder of Italy Inspires
  • Emanuela Zaccherini Production manager and location manager in the film industry

Content
Thanks to the market surveys on wedding tourism and film tourism conducted especially for this seminar, JFC presents, for the two types of proposal and with the help of two product specialists, the main trends, the markets and current target segments, level of internationalisation, the direct and indirect related economic activity generated in national tourism, and the weaknesses to be addressed to improve competitiveness.

The topics covered:
Destination wedding, unique experience - from a simple event to an emotional, all-round travel experience, the wedding planner has become am ambassador for Italy and a “tourism operator”. Andrea Naar Alba will explain how through weddings and thanks to the strong synergies between industry and hospitality operators, the happy couple and foreign guests can go on a journey of all the tastes, traditions, craftsmanship and beauty that Italy has to offer, and how this can be a strong driver for the tourism industry and a strategic boost for the discovery and appreciation of the country’s cultural heritage. The case history of the Russian wedding in Ravello.

Cinema, not only a culture but also an industry - a film set has a unique economic impact: the four episodes of Ispettore De Luca with Alessandro Preziosi, filmed in Bologna for Rai1, brought EUR 1,476,999 to the region in 16 weeks. Not to mention Un Passo dal Cielo or the apartment of Inspector Montalbano, already booked until next year. Thirty years’ experience in the cinema industry has shown me how important, if not fundamental, locations are; these characteristic places are able to transmit the very identity of our country, be they monuments, villages, bars or swimming pools. Anything used in everyday life can help boost international appeal.