Events
  • Thursday, October 12, 2017
  • 15:00 - 16:00
  • Memo
  • TTG Forum - Pav. A2
  • Lorenzo Marini Agenzia Lorenzo Marini Group
  • Saturday, October 14, 2017
  • 13:30 - 14:30
  • Memo
  • TTG Forum - Pav. A2
  • Lorenzo Marini Agenzia Lorenzo Marini Group

Are there new narrative solutions to tempt people to travel?
What are the most convincing themes, images and representations today, and why? This year, we ask Lorenzo Marini, one of Italy’s leading advertisers, to whom we owe the famous slogan Silenzio, parla Agnesi.

He will talk about the latest most significant changes in tourism advertising communication, concept suggestions and the words to use to relaunch communication.
After talks from advertising communication experts such as Anna Maria Testa, Paolo Iabichino, Walter Giorgio Scott (who wrote the Italian preface for Kotler’s work), again in 2017, the TTG Incontri public will be treated to the opinions of a great advertising expert.