Online Ticket
Events
  • Thursday, October 12, 2017
  • 17:00 - 18:00
  • Memo
  • TTG Travel Agent's Arena - Pav. A5
  • Stefano Pasqui Psychologist
  • Saturday, October 14, 2017
  • 17:00 - 18:00
  • Memo
  • TTG Travel Agent's Arena - Pav. A5
  • Stefano Pasqui Psychologist

Today, the choice of transport, destination and accommodation is often also made with the aid of technology, which is mainly based on the evocation of images, while the text is just an accompaniment.

The seminar will look at a case study carried out by a team of psychologists, to which the speaker belongs. The study relates to a survey system that analyses, based on studies of perception, what are the “first impressions” generated by photos. The purpose of the service is to help choose or improve images to “capture” potential customers.

The seminar will deal with the themes of the image as the language of technology, the perception of those who observe an image, the importance of correctly choosing images that are representative of the product, and how psychological studies on perception and the mind can help improve the presentation of a service based on today’s technologies.