Events
  • Thursday, October 12, 2017
  • 10:00 - 11:00
  • Memo
  • SIA Technology&Management Arena - Pav.B1
  • Stefania Corbelli GP Studios

The internet undoubtedly represents a great business opportunity, and without it, it would be difficult to compete on the market, but campaigns do not always follow a strategic, segmented and targeted programme. This seminar will explore how we at Gpstudios do this operationally for the hotels that we advise, taking operational strategies and case histories as our focus.

Topics:

  • the fundamentals of the web environment
  • tools to analyse the competitive market
  • difference between promoting and marketing
  • which tools to use and in which practical order
  • the customers’ role in the online process
  • how to prepare the publishing schedule
  • five practical pieces of advice to use tomorrow morning
  • analysis of case studies